topnavbar

Your AI-powered materials storefront

A fully branded, white-label commerce experience for polymer producers. Powered by Herman AI and the Plastics.com Merchant OS — so your customers interact with your brand while we handle the technology.

Everything in one platform

From AI-powered search to lead routing and order management — fully integrated, zero build required.

  • Branded Storefront

    Your domain, your identity. Customers never see the Plastics.com name.

  • Herman AI Search

    Application-aware recommendations that match engineers to the right grade, automatically.

  • Lead Scoring & Routing

    Tiered leads routed to direct sales or authorized distributors by your rules.

  • Unified Analytics

    Pipeline, order volume, and distributor activity in one dashboard.

novapoly
Welcome to NovaPoly AI,
your materials intelligence.
Ask anything about NovaPoly polymers — properties, grades, applications, compliance, and more. Powered by deep materials science knowledge.
Browse all grades & filter Guided material selector
I need a PP grade for food packaging with FDA compliance ↗
Compare GP-2047 vs Pro-1023A for injection molding ↗
What is the maximum use temperature for flame retardant PP grades? ↗
Find UV-resistant PP grades for outdoor automotive applications ↗

Our suite of solutions

Valuable alone, even better combined. See how our platform solves today’s challenges in industrial materials commerce — and keeps you competitive with AI, automation, and data.

Branded Storefront

A fully white-label portal deployed under your domain. Your customers see your brand exclusively — never competitor materials. Powered by the Merchant OS backend.

Learn more

Herman AI Intelligence

Application-aware search and product recommendations trained on your specific content. Engineers find the right grade for every application — automatically.

Learn more

Lead Scoring & Routing

Automatic lead scoring, tiering, and routing to the right sales contact or authorized distributor — based on your configured rules. No manual triage required.

Learn more

Revenue impact calculator

Adjust the inputs below to model the Storefront’s impact on your specific team. Projections are grounded in published research and conservative by design.

Sales rep inputs
Annual pipeline per rep ($M) $10M
Avg deal size ($K) $250K
Current close rate (%) 20%
Close rate improvement (%pts) +5.5pts
Number of reps 5
Gross margin (%) 18%

Per-rep impact
Pipeline opportunities
40
at $250K avg deal
Baseline closed revenue
$2.0M
20.0% close rate
New closed revenue
$2.6M
25.5% close rate
Revenue lift per rep
$550K
1.27x multiplier
Gross margin lift per rep
$99K
at 18.0% GM

Team impact
Team baseline revenue
$10.0M
5 reps
Team new revenue
$12.8M
1.27x multiplier
Total revenue lift
$2.8M
incremental annually
Gross margin lift (team)
$495K
at 18.0% GM

* Projections assume conservative 30% close-rate improvement, consistent with published Gartner, Bain, and Salesforce research. Actual results may vary. Model assumes improvement applied uniformly across existing pipeline.

Convert engineering interest into commercial volume

Engineers frequently default to commodity polymers because they’re familiar. Our AI platform educates researchers during early design stages, identifies high-performance opportunities, and routes qualified leads to your sales team — before the competition even knows there’s a project.

Talk to Our Team

Proven results that matter

Our AI-driven approach delivers measurable improvements across the commercial pipeline — from first engagement to closed deal.

50%
Higher RFQ conversion with Herman AI vs. standard search
7x
More likely to win when you’re first to quote
30%
Target increase in deal close rate
35%
Sales time saved by eliminating unqualified leads

Three drivers. One compounding result.

The $12.75M revenue lift modeled in our client memo isn’t a single lever — it’s the product of three compounding improvements that each deliver value independently and multiply together.

12 hrs

Efficiency — Saved Per Rep, Per Week

Your reps spend roughly 70% of their time on work that isn’t selling. Storefront automates CRM entry, follow-up drafting, and meeting notes — recapturing 50–250 selling hours per rep each year.


  • AI-handled CRM entry, follow-up drafting, and meeting note generation
  • Automated task routing so reps focus on highest-value conversations
  • 10–15% revenue lift from efficiency gains alone
  • More pipeline capacity without adding headcount
30%+

Win Rate — Uplift in Close Rate

A 30% improvement in close rate is the central assumption behind the $12.75M projection — and it is well-supported. Early deployments across industries are consistently hitting or exceeding this number.


  • AI users are 3.7x more likely to hit quota (Gartner)
  • 83% of AI-enabled teams saw revenue growth vs. 66% without (Bain 2025)
  • 15–25% conversion rate improvement with predictive AI (Salesforce)
  • AI users are 2x more likely to exceed targets (LinkedIn 2025)
68%

Speed — Shorter Sales Cycles

A 68% reduction in sales cycle length means your team closes more deals in the same period — without working more hours. Storefront removes the friction that stalls deals at every stage.


  • Faster quote turnaround reduces stalled deals and follow-up lag
  • Better prospect scoring concentrates rep effort on most likely closes
  • AI-guided next-best-action recommendations reduce decision latency
  • Cycle compression accounts for 13–15% revenue growth (ZoomInfo GTM 2025)

Merchant OS: your backend, already built

Every capability — from AI intelligence to lead scoring to fulfillment — runs on a single unified backend. There’s no infrastructure to build and no technology vendor to procure.

Branded Storefront

Deployed under your domain with no front-end build required.

Product Catalog

Grade-level data, datasheets, and specs kept current via feed or direct upload.

Herman AI Search

Application-aware search and recommendations trained on your content.

Unified Dashboard

Orders, lead pipeline, and distributor routing in one portal, tagged by source.

Lead Scoring & Routing

Automatic tiering and routing to direct team or authorized distributors.

RFQ & Quoting

Structured flows that capture buyer requirements and route to fulfilment.

Logistics & Fulfillment

3PL integration, carrier management, and tracking for samples through bulk.

Financing & Payments

Net terms, trade credit, and payment processing built in.

Analytics Dashboard

Storefront performance, lead funnel, and order volume reporting.

Activate in three steps

No build project. No IT integration. No ongoing maintenance commitment. You provide three inputs — we handle everything else.

1

Product Catalog

Share your grade-level datasheets, specifications, and technical content to train Herman AI.

2

Distributor Map

Define geography, vertical, and account-size rules that determine how leads and orders are routed.

3

Brand Assets

Provide your logo, color palette, and domain. We deploy a fully branded storefront under your identity.

Dashboard
Brands
Products
Orders
Pending Approvals 4
Dale Thomas Admin
Welcome back, Dale
Markdown Plastics LLC
Pro Plan
Total Brands
5
Active Products
3,231
Pending Approval
4
PolyForm
Polypropylene
393 products
NovaChem
Engineering Resins
2,838 products
Product Brand Status
GP-2047 PolyForm Review
Pro-1023A NovaPoly Review
R-9856X NovaChem Review
FlexBlend 4782B FlexBlend Review

Continuous improvement at no additional cost

Because the Merchant OS is shared infrastructure, every improvement we make — in AI accuracy, search relevance, fulfillment efficiency, or analytics depth — is immediately available to you. No upgrade cycle, no reintegration, no lag.

Learn More

Ready to get started?

See how the Plastics.com Storefront platform can generate net-new revenue and scale your digital sales channel.

Get In Touch